10 qualified B2B leads per month for a company in the DevOps-as-a-Service segment
December 10, 2024
Project leader: Katsiaryna Krechka - Senior Sales Represantetive at B2B leadgen agency Sally AI.
Our client WiseOPS is a company that helps to set up IT infrastructure or reduce costs by applying the best DevOps solutions. If it's relevant to you, here's the telegram contact of the founder @den_hrybkov, tell him it's from us, the guys know what they're doing.
Since our first month of operation, we have exceeded our goals by nearly double and are now focused on scaling up. Let me share some insights into the nuances of working within the custom software and DevOps development segment.
The target audience is product companies operating in the EU/EMEA region.
1️⃣ Conference Attendees. We search for and purchase tickets to targeted conferences. Our AI parses attendee lists and selects targeted contacts. We organize online meetings after the conference with the message “I wanted to chat at the conference, but I couldn't catch you, let's call you back”. Thus, we have already processed WebSummit and are moving on to the next conferences.
2️⃣ Companies experiencing "pain points." To build our database, we use our AI technologies to parse companies that demonstrate demand and are hiring DevOps specialists. The guys at WiseOps know exactly how their approach is better than hiring in-house, so this segment is the most converting.
3️⃣ Niche Expertise. The WiseOps team has deep niche expertise in several verticals. When pitching, we used details from previous cases and industry-specific aspects of DevOps to sound relevant. Our AI algorithm allows us to categorize companies into narrow segments.
4️⃣ Telegram. In addition to the standard LinkedIn + email approach, we've added Telegram. Our team has the most comprehensive database of founders and C-levels in Telegram. Using it, we steadily organize meetings from this channel.
5️⃣ Data-driven approach. Every week, we launch and test new hypotheses, audience–sequence combinations, and conduct strategy sessions to identify growth opportunities.
💸 Results: Through-the-line conversion from a cold contact to a qualified conducted call - 1.5 to 2 percent. In the first month, we had 10 qualified appointments and continue to scale.