Blog
Insights on B2B lead generation, outbound sales, and growth strategies
Cursor is the most underrated sales tool of 2026
How we built a single outbound workspace that replaced stack of 20+ tools
February 6, 2026
How we turned conferences into a lead engine
30+ qualified leads from event-driven outbound in crypto fintech
February 3, 2026
Gemini is now built into Gmail
Is it the end of cold emails era?
January 20, 2026
The fastest way to improve reply rates in outbound
The one variable most teams overlook
December 20, 2025
Why your sequences don't scale (and how to fix the core issue)
A simple method to size outreach for any B2B market
December 5, 2025
The real cost of outbound: in-house vs agency
A practical breakdown for founders testing outbound as a growth channel
November 20, 2025
The real reason cold outreach doesn't work for most teams
A simple profitability test most founders skip
November 14, 2025
LinkedIn is officially training its AI on your profile data
Why that's actually good news for B2B sales teams
November 5, 2025
92% of sales teams use AI. But only 1 in 3 knows how to make it work
What's actually changing in B2B sales
October 15, 202530–40 qualified leads/month in global payroll
How we segment international teams and turn team structure into meetings
October 1, 2025
How INXY turned a broad ICP into 20+ monthly meetings
An outreach playbook for segmenting a billion-dollar fintech market
September 18, 2025
How to tell if an agency actually works or if they're learning on your dime
6 questions to ask before you sign a contract
September 5, 2025
40+ replies a week from cold outreach
How scraping, local languages, and no-calendar booking turned into 27 meetings.
September 2, 2025Why horizontal businesses struggle with outbound — and how to fix it
4 tactics for outsourcing teams, recruiting agencies, and service companies to win more replies
August 29, 202512 leads for an HR-tech startup — through cold outreach
Breaking into a tough niche in Southeast Asia with data hacks and tailored offers
August 27, 2025
Segmentation is what makes or breaks cold outreach
4 practical ways to stop sounding generic and start booking calls
August 22, 2025
How we booked 12 meetings with US luxury home developers
In 2 months — through email and WhatsApp outreach
August 12, 202540 investor calls in 2 months for a Seed+ fintech project
How we built a high-converting fundraising funnel using pure B2B sales logic
August 5, 2025
How we booked 12 expert interviews inside global AdTech companies
With no clear ICP and cold outreach only
July 15, 2025Cold outreach in India: what actually worked
How we built a repeatable motion for a last-mile delivery company
June 24, 2025
Outbound hypothesis testing: the exact playbook we use
Benchmarks, sample sizes, reply rates — a full breakdown of how we validate outbound segments every week.
June 17, 2025
When cold outreach isn't enough
Lessons from 4 months of outbound in the EU that never turned into a pipeline
June 11, 2025
Why your outbound strategy isn't working
What most teams get wrong about cold outreach — and how to fix it.
June 3, 20251 300 emails, 0 positive replies — how we fixed the funnel in 4 weeks
An outreach makeover for an AI data-annotation startup: laser-focused ICP and FAQ-first messaging that cut the sales cycle in half
May 26, 2025
How we automated conference outreach and booked 40+ meetings in 4 days
A simple outbound setup you can run before your next conference — even with no sales team
May 13, 202542 meetings at Token2049. $0 wasted. Why conferences still print pipeline
Everything I'd do again — and avoid — after two days of nonstop meetings
May 8, 2025
How to improve cold B2B outreach
One of the most frequent questions I get is: how do you personalize outreach? The answer is simple: if you know who your customer is, you don’t need “personalization.” What you need is an offer tha...
April 24, 202515 leads per month for fintech platform SquareFi: how to find clients in crypto
Fresh case study from the world of Fintech: how we helped SquareFi, a fintech platform, generate 15+ leads in the crypto niche.
April 15, 202510 qualified leads per month in the IoT segment in the EU market
We are back with another case study! Project Lead: Ekaterina Parashenko – Senior SDR at B2B lead generation agency Sally AI.
March 5, 202530 qualified B2B leads per month in fintech: here's how
2024 was the year of fintech. We share how we helped 4dev secure 30 qualified B2B meetings per month for their employee payments solution.
January 15, 2025
How to close deals from leads that came through outreach
You have appointments on your calendar, but the deals aren't closing. I'll tell you what I do and highlight the main mistakes I encounter. The process isn't perfect yet, but I'm closing 15% of cold...
December 24, 202410 qualified B2B leads per month for a company in the DevOps-as-a-Service segment
Project leader: Katsiaryna Krechka - Senior Sales Represantetive at B2B leadgen agency Sally AI. Our client WiseOPS is a company that helps to set up IT infrastructure or reduce costs by applying...
December 10, 202410-20 targeted meetings per month for early stage VC fund from US
Case study from our team lead Amir Abdelrahman: how we helped a US-focused early-stage VC fund achieve 10-20 qualified meetings per month.
December 5, 202412 qualified meetings per month with C-lvl from USA and Europe in large companies in hospitality segment
Together with our talented Senior Sales Representative, Adelya Akhmadieva, we’re proud to consistently secure 12+ qualified meetings per month with C-level executives from mid-size+ companies acros...
November 20, 20244 tier-1 C-level advisors in one month from cold outreach
Here’s a recent case study by Ivan Khotin, Senior Sales Representative at our B2B leadgen agency, Sally AI. A month ago we were attracting advisors to a crypto-startup. As a result, we managed to a...
November 15, 2024