Cases

30 qualified B2B leads per month in fintech: here's how

January 15, 2025

2024 is undoubtedly the year of fintech projects. We’ve successfully worked on cases in the following verticals:

- Payroll
- Neobanking
- Cross-Border Payments
- Import-Export Solutions

Today, we’re sharing the story of our client 4dev—a solution for employee payments.

Over the past month, we’ve secured 30 qualified meetings and are continuing to scale together!

✨ How do we achieve this?

Using our proprietary algorithms and parsers, we’re able to:

1. Identify the locations of international company offices.

This helps us determine the countries where payroll payments are needed, as each has its own legal nuances.

2. Analyze the technologies companies use.

By studying specific services, we identify the currencies a company operates with.

3. Gather key decision-maker contacts.

These include CEOs, CFOs, COOs, HR VPs, etc., with communications tailored specifically to them.

4. Leverage our proprietary database of decision-makers' Telegram accounts.

This data fuels our lead generation machine.

Next, the 4dev sales team, led by Svyat , closes deals with high conversion rates and short sales cycles. This clearly demonstrates:

- The quality of leads we deliver.
- The effectiveness of the 4dev offer.

Here’s what Sviatoslav Dvoretskii Head of Sales at 4dev, said about working with us:

🚀 "We’ve tried more than five contractors, and Sally has outperformed on all metrics: quantity, quality, and communication.

The communication feels like working with an in-house team that quickly dives into the details and proactively brings hypotheses and results."

The project is led by Danila Sokolov a senior sales manager at Sally.