40 investor calls in 2 months for a Seed+ fintech project
How we built a high-converting fundraising funnel using pure B2B sales logic
August 5, 2025
Hey — I’m Rinat, founder at Sally. We help 25+ US & EU teams grow through B2B sales and investor outreach.
This is a quick breakdown of how we helped Squarefi, a Seed+ fintech startup, land 40 investor meetings in two months — with both cold and warm leads.
Raising capital isn’t just about sending a pitch deck. It’s a complex B2B sales process.
You’re selling a high-risk, high-potential product (your startup) to a deeply analytical buyer (a VC) — and the bar is high.
Just like in sales, you need targeting, personalization, timing, and a structured funnel.
And that’s exactly how we approached it.
What we did
1. Built a highly targeted investor list
We started with a long-list of 1,000+ VC funds — pulled from Crunchbase and refined based on geography, ticket size, and investment thesis.
But the key was in the manual filtering:
→ we reviewed each fund’s portfolio to check for fintech exposure,
→ scanned websites to validate focus and team structure,
→ prioritized funds active at Seed–Series A stage.
Then we layered in our own database of 250+ funds that had previously backed founders from Eastern Europe — a powerful angle for this particular team.
🔍 Tools + clear ICP + human vetting = clean, relevant list.
2. Ran multi-touch cold outreach
We reached out to 4–5 relevant contacts per fund — typically GPs, Principals, or Senior Associates.
Initial messages
Each first-touch email was tailored:
→ referenced relevant portfolio companies,
→ clearly explained why Squarefi fits the fund’s current thesis,
We avoided anything that looked like mass outreach — no templates, no generic intros, no “quick question” subject lines. It was clear from the first line that we understood who we were writing to and why.
Follow-ups
Instead of nudging with empty bumps like “just checking in,” our follow-ups brought real value.
We added details on the founding team, product milestones, early traction, and roadmap — everything a partner might need to form a quick first impression and justify a call internally.
📈 As a result, we converted around 5% of cold outreach into booked investor calls — a strong benchmark for this stage and market.
3. Activated warm intros
About 30% of all calls were booked via our internal network.
Bonus support
We don’t just book meetings and disappear. For every fundraising project, we plug into the full process:
→ Support with positioning, valuation strategy, and call prep
→ Help sourcing pitch deck and financial model contractors
→ And yes, founder sanity checks are part of the job too
So, what’s the result?
As of middle July:
→ 40 investor calls completed
→ Warm follow-ups ready for the fall fundraising wave
August is usually quiet in VC — but Squareffi went into summer with strong momentum, and they’ll return in September with warm leads and context-rich convos already in motion.
If you’re working on early-stage fundraising — whether it’s your first cold outreach or you’re scaling warm intros — and you’re not sure where to start, let’s talk. Grab 30 minutes on my calendar and I’ll walk you through what works.
📚 Prefer to see more first? Check out other case studies from fintech, SaaS, and enterprise founders — and see how structured outbound brings real results.